2a
Key Features
Lead product designer (full-time consultant/contract)
05
Sample Figma Workflow
© Sejal’s Portfolio
All Rights Reserved
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Project Overview
01
Features
02
My Role
03
Reflection
04
Figma Workflow
05
02
Features
The platform includes a dynamic newsfeed where users can share updates, post content, and engage with others in the trades. A dedicated Jobs page lets recruiters create and manage job listings, while workers can search, filter, and apply to openings. Users can build detailed profiles showcasing their skills and experience, follow other workers, and message directly within the app. The experience is designed to feel familiar, like a social network, while supporting real job and career opportunities for the trades.
2a
Key Features
Newsfeed
Jobs
Explore
Recruit Candidates
03
My Role
Lead product designer (full-time consultant/contract)
UX Strategy & Design
Led UX strategy and design, translating desktop features to mobile and rethinking and redesigning existing platform for better usability and cleaner interaction experience.
Cross-Functional Collaboration
Worked closely with founders, developers, and other stakeholders to align product direction, leading design discussions, resolving communication gaps, and pushing projects forward.
Mentorship & Team Support
Trained and supported a design intern, helping them get up to speed with the product and guiding them through design decisions and workflow.
Research-Driven Design
Conducted regular user and market research to understand the needs of blue-collar workers and recruiters, using insights to inform design strategy, feature priorities, and product direction.
04
Reflection
Since joining BoomNation as the sole product designer in August 2024, it’s been a challenging but rewarding journey. I’ve led product strategy, design, bug fixes, and cross-team communication, often juggling multiple roles at once. Early on, I had to clean up and unify messy, inconsistent Figma files left by previous short-term contractors while also designing new features. Communication with devs wasn’t always smooth, but it taught me a lot about problem-solving and collaboration. Being part of a small team has given me the chance to learn beyond design, from business and marketing to user recruitment, and has shaped me to be more adaptable.
05
Sample Figma Workflow
This is all I can share, this work is under NDA. Reach out for more!
© Sejal’s Portfolio
All Rights Reserved
02
Features
The platform includes a dynamic newsfeed where users can share updates, post content, and engage with others in the trades. A dedicated Jobs page lets recruiters create and manage job listings, while workers can search, filter, and apply to openings. Users can build detailed profiles showcasing their skills and experience, follow other workers, and message directly within the app. The experience is designed to feel familiar, like a social network, while supporting real job and career opportunities for the trades.
2a
Key Features
Newsfeed
Jobs
Explore
Recruit Candidates
03
My Role
Lead product designer (full-time consultant/contract)
UX Strategy & Design
Led UX strategy and design, translating desktop features to mobile and rethinking and redesigning existing platform for better usability and cleaner interaction experience.
Cross-Functional Collaboration
Worked closely with founders, developers, and other stakeholders to align product direction, leading design discussions, resolving communication gaps, and pushing projects forward.
Mentorship & Team Support
Trained and supported a design intern, helping them get up to speed with the product and guiding them through design decisions and workflow.
Research-Driven Design
Conducted regular user and market research to understand the needs of blue-collar workers and recruiters, using insights to inform design strategy, feature priorities, and product direction.
04
Reflection
Since joining BoomNation as the sole product designer in August 2024, it’s been a challenging but rewarding journey. I’ve led product strategy, design, bug fixes, and cross-team communication, often juggling multiple roles at once. Early on, I had to clean up and unify messy, inconsistent Figma files left by previous short-term contractors while also designing new features. Communication with devs wasn’t always smooth, but it taught me a lot about problem-solving and collaboration. Being part of a small team has given me the chance to learn beyond design, from business and marketing to user recruitment, and has shaped me to be more adaptable.
05
Sample Figma Workflow
This is all I can share, this work is under NDA. Reach out for more!
© Sejal’s Portfolio
All Rights Reserved